Most of us have been using the internet for quite some time and are aware that the internet revolves on the concept of attention. This attention is known by different names such as likes, follows and retweets. This attention is a vote of value by the ‘internet tribe.’ As a consumer of this constantly updating material, we are the ones who vote on this information stream. As the provider of this material, we live on both sides of the fence. We consume and we are also contributors of this stream of consciousness. We contribute because we have something to share, a song, an image, a poem, a thought, a solution to a problem or just a moment in time. Sometimes we seek validation from others in our taste. Internet marketers are people who have become strategic enough to benefit from this validation of others. What side of the fence will you live in?